Important: the EU General Data Protection Regulation (GDPR) and Email Marketing

The EU General Data Protection Regulation (GDPR) shall apply from 25 May 2018 and the day is fast approaching.

What you need to know:

  • This new directive will now apply to the individual’s private, public or professional role
  • What was considered as recommended guidelines will now be a mandatory practice
  • What constitutes personal data? Any information that can be used to directly or indirectly identify the person: anything from a name, a photo, an email address, bank details, posts on social networking websites, medical information, or even a computer IP address.
  • If you have any contacts in your database that are EU citizens, you have to comply – The GDPR not only applies to organisations located within the EU but it will also apply to organisations located outside of the EU if they offer goods / services to, or monitor the behaviour of, EU data subjects.
  • Brexit: if you contain data about individuals in the context of selling goods / services to citizens in other EU countries then you will need to comply with the GDPR
  • Big fines: 4% of annual global turnover or €20 Million whichever is greater
  • No more pre-ticked boxes
  • Your sign-up form has to have clear and to the point language
  • The right to be forgotten
  • Proof of concent
  • It should be as easy to withdraw consent as it is to give it
  • Responds to the data requests need to happen promptly (no longer than one month)
  • Companies processing large volumes of personal data need to have data protection officers

Download the free pdf article:



The official GDPR document can be found here.
Home page of EU GDPR.

I have to give a shoutout to IT Governance for their great infographic:





5 thoughts on “Important: the EU General Data Protection Regulation (GDPR) and Email Marketing

Add yours

  1. Wow – very useful information in this post! I’m glad I came across this, as this is something to know in my future of blogging! Thank you!


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